UNITED
GRAIN CORPORATION

United Grain Corporation sought to revitalize their social media presence but lacked the resources to create compelling content and manage their platforms effectively. We stepped in to provide a comprehensive solution to enhance their online engagement and brand visibility.

The Challenge:

United Grain needed a dynamic social media strategy to reach growers, industry peers, international clients, employees, and local communities. They required engaging graphics, relevant content, and a well-defined voice for their various social media platforms.

Our Solution:  

We implemented a multifaceted approach to boost United Grain’s social media impact:

• Social Media Management Platform: Set up a system allowing United Grain to review, edit, and approve content, ensuring alignment with their brand.

• Voice Development: Researched their business to craft a unique voice for each social media platform, tailored to different audience segments.

• Content Creation & Scheduling: Produced visually stunning posts using our proprietary agricultural image library, and managed content scheduling to maintain a consistent online presence.

• Increased Engagement: Created content that resonated with their audience, expanding reach and significantly boosting engagement.

• Accolades & Recognition: Earned praise from peers and trade associations for the quality and impact of the content.

Results:  

United Grain saw a dramatic increase in social media engagement and received positive feedback from industry peers and trade associations. Our strategic approach helped them build a strong online presence, effectively reaching and engaging their diverse audience.

The Future:  

We continue to support United Grain in maintaining their enhanced social media presence, refining strategies, and exploring new ways to connect with their audience.