Focal Points.
12 Colorful Rural American Idioms Explained
Rural idioms capture the heart and humor of small-town life, offering practical wisdom for today. From "separating the wheat from the chaff" to "holding your horses," these timeless sayings can inspire marketing strategies and remind us of the value of patience, focus, and hard work.
National Farm Safety and Health Week 2024
Discover the origins of National Farm Safety and Health Week and why it’s more important than ever in today’s agricultural landscape. Learn how promoting farm safety can strengthen your brand’s trust and leadership in the ag industry. Read the full post to find out how safety can drive success!
What Does Your Gmail Font Say About You?
Your Gmail font choice can reveal a lot about your personality. Whether you’re a no-nonsense Tahoma user, a nostalgic Courier New fan, or an optimistic Trebuchet MS adventurer, each font offers a glimpse into your digital persona. With over 1.8 billion Gmail users worldwide, these small details matter in personal and professional communication. Discover what your favorite font says about you and how it ties into your digital marketing style!
Embracing Timeless Values in 2025
As marketing strategies shift towards 2025, rural brands can gain a competitive edge by emphasizing five core values: Wholesome, Authentic, Dependable, Community, and Traditional. These values not only reflect the essence of rural life but also align with contemporary consumer preferences, particularly those of Generation Z, who are drawn to genuine and positive brand experiences. By incorporating these timeless values into their marketing, rural brands can connect with a broader audience and showcase the enduring qualities that make their products and practices unique.
Rediscovering Life’s Lessons
In "Everything I Really Need to Know I Learned in Kindergarten," Robert Fulghum highlights how basic childhood lessons are crucial for a fulfilling life. Similarly, growing up on a farm or ranch imparts valuable life skills. From hard work and adaptability to respect for nature and teamwork, farm life teaches lessons in patience, self-reliance, financial savvy, and responsibility. These experiences provide practical insights that continue to shape one's approach to life, proving that meaningful lessons can come from both early education and real-world experiences.
The New Virtual Water Cooler
LinkedIn has transformed from a digital resume hub into a vibrant platform where younger generations connect, network, and develop skills. As Gen Z flocks to LinkedIn, it’s becoming a virtual water cooler for the modern workplace, offering businesses, especially in rural and agricultural sectors, a chance to deepen connections and build a stronger brand presence.
Capturing the Full Picture
In agriculture, telling the full story requires more than just aerial views. While drone photography offers a unique perspective, it’s just one tool in a broader visual storytelling toolbox. By combining different photography styles—such as macro, telephoto, and environmental portraits—we can tell a much better story.
Exploring New Income Streams
Many farmers and ranchers are turning to innovative digital strategies to diversify their income. From agri-tourism and online sales to creating branded products and hosting virtual farm tours, agricultural producers are finding new ways to connect with consumers and secure financial stability.
Buzz Building
In the ever-changing world of digital marketing, capturing attention is like trying to catch a runaway calf—you’ve got to be quick, smart, and ready to move at a moment’s notice. That’s where something we call “buzz building” comes into play. But what exactly is buzz building, and how can it work for your business? Let’s dive in.
Standing Out in an AI-Driven World
In a rapidly evolving digital landscape dominated by AI-generated content, businesses face the challenge of standing out amid endless automated outputs. To be remembered, they must focus on niche keywords and authentic, human-centered content that cuts through the noise.
The 80-20 Rule
In the world of social media, there's a golden rule that’s as legendary as the old cattle trails of the Wild West: the 80-20 rule. The idea is simple—80% of your content should entertain, educate, or engage your audience, while the remaining 20% can be used to subtly promote your products or services. We explain.
Sowing the Seeds of Success
Farms and ranches, long reliant on word-of-mouth and handshake deals, are now embracing digital marketing to tell their stories. By leveraging the internet, they can reach wider audiences, engage customers, and grow their businesses in ways they never could before.