WORLD EUCHRE FEDERATION

The World Euchre Federation wanted to bring more attention to their new brand. Flying Cow Media helped build a recognizable brand and expanded their reach with a comprehensive marketing and event strategy.

The World Euchre Federation is a premier organization dedicated to promoting the card game Euchre—a trick-taking game played with a deck of 24 cards, popular primarily in the Midwest but played all around the world. The World Euchre Federation is anchored by its annual event, the World Euchre Championship, and works year-round to engage the Euchre community through events, social media, and more.

The Challenge:  

Flying Cow Media was tasked with turning a niche card game into a nationally recognized event and organization. The challenge was to build an entire ecosystem around Euchre, starting with creating a brand identity, growing a community, and securing high-profile sponsorships.

Our Solution:  

We began by crafting a strong brand identity that resonated with Euchre enthusiasts and newcomers alike. Our services included:

• Web Development & Database Creation: Designed a user-friendly website with a robust backend to manage membership, event registration, and ticketing.

• Legacy & Digital Marketing: Executed a comprehensive marketing strategy that included social media management, public relations, and email campaigns.

• Photography & Video Production: Provided high-quality visual content, including aerial drone photography, to capture the excitement of the tournament.

• Sponsorship Acquisition: Secured major sponsors like Bicycle Playing Cards and Jack Link's by the second year of the tournament.

• Content Creation: Produced engaging content across multiple platforms to keep the community engaged during the off-season.

Results:  

In less than two years, we helped transform the World Euchre Championship into a must-attend event, with participation and viewership growing exponentially. The WEF now has a strong brand presence in the Midwest and beyond, with plans to expand into Junior and Collegiate tournaments.

The Future:  

Our partnership with the World Euchre Federation continues to grow. We are currently working on scaling the concept by launching the Junior World Euchre Championship and the Collegiate World Euchre Championship. With other online and offline tournaments on the horizon, the future of the WEF looks bright.