Focal Points.
The New Virtual Water Cooler
LinkedIn has transformed from a digital resume hub into a vibrant platform where younger generations connect, network, and develop skills. As Gen Z flocks to LinkedIn, it’s becoming a virtual water cooler for the modern workplace, offering businesses, especially in rural and agricultural sectors, a chance to deepen connections and build a stronger brand presence.
The 80-20 Rule
In the world of social media, there's a golden rule that’s as legendary as the old cattle trails of the Wild West: the 80-20 rule. The idea is simple—80% of your content should entertain, educate, or engage your audience, while the remaining 20% can be used to subtly promote your products or services. We explain.